DUO Marketing + Communication

Overview

Duo Marketing is a full-service PR and Digital Marketing agency for Tech companies in Africa. They have a deep understanding of the Tech and Telecoms landscape and offer a wide array of services to position our clients effectively in the media and across all relevant digital platforms. Duo Marketing service tech brands in Africa. Our service offering covers strategy, planning, communication and digital marketing.

DUO Marketing + Communications (DUO) was founded in 2004 by Judith Middleton. As a Director of the Cape IT Initiative (CITI) and one of the founding members that created South Africa’s first IT incubator, Bandwidth Barn, Judith realised the need for strong, affordable marketing and PR solutions for enterprises within the tech industry.DUO specialises in servicing technology brands in Africa (South Africa, Nigeria, Zimbabwe, Zambia, Malawi, Ghana and Kenya). Our service offering covers strategy and planning, communications, and traditional and digital marketing.What makes DUO unique is our robust team of professionals, all of whom have experience with technology companies, from SMEs built from the ground up by local entrepreneurs to NASDAQ-listed giants.

Industry

Brand, Professional Services

Location

Africa

Involvement

WordPress, Custom HTML/JS, Custom Forms

CRM Integration

Visit

https://www.duomarketing.co.za/

/ Case Study

SEO Driven Website Rebuild

89%

Reduction in pages

49%

Increase in PageSpeed rating

50%

Less steps to Contact form

The Approach

DUO wanted to reduce complexity in their website, and improve the overall user experience (UX).

DUO requested that aside from simplifying the website, the overall effort needs to be SEO driven so that content is optimised from launch of the new site.

We used our AI SEO tool to analyse the competition based on the content that the existing website was presenting, augmented with the PPC keywords. The AI picked up a number of competitors and we extracted the top 500 keywords from each, trimmed off the ones that were irrelevant like competitor branding, and consolidated the list. We then asked the AI to generate paragraphs for each aspect using the keywords, and then submitted that to DUO.

DUO used the AI input as a guide to create their own content being fully aware that AI is a supporting tool and all content needs a human craft it using the AI as a guide.

The output speaks for itself, where all service offerings are explained in detail which is also useful for SEO targeting.

Overall the user experience, especially on our supercharged hosting, is significantly improved and should serve as a platform for the business for some time.

The Outcome

A clean and easy to navigate site with all info required in place. Best of all it is SEO optimised so will bring in traffic for the forseeable future.

RadiantWEB has been an incredible partner on our journey to drive better UX, leads and speed from our website

The website paid for itself within 2 weeks of launching.

The quality of the leads we are now receiving is better than we have ever seen before and the process was fast, fun and effective!

Well done to a highly competent, customer focussed team

Judith Middleton, CEO of DUO Marketing & Communications