Overview
Apply new design for existing site with the goal of optimising SEO and the overall structure of the site.
Throughout the design process, we had to make sure the website was not only easy to digest but also reflected the character and personality behind Fancy inc.
Our approach started with streamlining the online shopping experience, making sure each user flow on the site was simple for a consumer and used clearly labelled call-to-actions throughout.
We aimed to create a design that reflected the professionalism and style inherent in corporate wear. Through the use of clean lines, sophisticated typography, and a neutral color palette, we crafted a visually appealing and elegant aesthetic that resonated with the target audience. The design conveyed a sense of professionalism while also highlighting the fashion-forward nature of the products.
The online store provided scalability and growth opportunities for the client and massive SEO improvement. The digital platform expanded their reach beyond physical store locations, allowing them to serve customers worldwide. The e-commerce capabilities facilitated customer acquisition, repeat purchases, and brand loyalty, contributing to long-term
We aimed to create a design that reflected the professionalism and style inherent in corporate wear. Through the use of clean lines, sophisticated typography, and a neutral color palette, we crafted a visually appealing and elegant aesthetic that resonated with the target audience. The design conveyed a sense of professionalism while also highlighting the fashion-forward nature of the products.
The online store provided scalability and growth opportunities for the client and massive SEO improvement. The digital platform expanded their reach beyond physical store locations, allowing them to serve customers worldwide. The e-commerce capabilities facilitated customer acquisition, repeat purchases, and brand loyalty, contributing to long-term
Industry
Retail
Location
Cape Town
Involvement
WordPress, WooCommerce, Custom Forms
Product Customisation
Custom Integration
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