The Diamond Works


The Diamond Works required a new ecommerce enabled website to showcase their beautiful products and enable online sales, both locally and overseas. The site features intricate product filters allowing easy access to any type of product. A unique product design was created to showcase the products fully. The Diamond Works, a well-established jewellery brand with a rich heritage, approached us with the goal of revamping their outdated website. While their reputation was impeccable, their online platform failed to effectively showcase their exquisite jewellery pieces, resulting in a subpar user experience and missed opportunities for growth. Our challenge was to create a visually stunning and intuitive website that would engage visitors, increase conversions, and reflect the elegance of their brand.
Enhance Visual Appeal:
We aimed to create a visually captivating website that would evoke the luxury and allure of our client's jewellery. By incorporating high-resolution product imagery, elegant typography, and a harmonious color palette, we ensured a cohesive and visually pleasing experience that aligned with their brand identity.

Streamline User Experience:
The previous website suffered from complex navigation and an overwhelming amount of information, making it challenging for visitors to find their desired products. Our primary objective was to simplify the user experience by introducing intuitive navigation, clear categories, and a powerful search function. We focused on providing a seamless browsing experience, with easy-to-access filters and quick-view options for product details.

Mobile Responsiveness:
Recognizing the increasing trend of mobile browsing, we adopted a mobile-first approach. Our team meticulously designed the website to be fully responsive across various devices, ensuring that customers could effortlessly browse and make purchases on smartphones and tablets. By optimizing load times and streamlining the checkout process, we aimed to improve mobile conversions significantly.

Showcase Jewellery Collections:
The website lacked a cohesive presentation of their jewellery collections, hindering visitors' ability to explore and appreciate the brand's offerings. We crafted a visually appealing and organized collection page, enabling users to browse and filter products by type, style, or gemstone. Through carefully curated imagery and informative product descriptions, we highlighted the uniqueness and craftsmanship of each piece.




Cape Town


WordPress, WooCommerce, Custom Forms, Bookings, Blog
Product Customisation, Account Customisation, Up and Cross Sells